Commercial Review & Research Study
Executed data review of Real Betis and comparable properties and reviewed key financial line items to highlight growth opportunities
Stakeholder Interviews
Spoke to key internal and external experts to solidify ROI workings and frame the challenges and solutions
Fan Feedback Program
Captured broader fan feedback, combining a blend of “art and science” to determine fan preferences and price elasticity
Financial Model and Action Plan
Leveraged fan survey results to develop detailed financial model to forecast incremental revenue opportunity
