Riyadh Metro
Naming Rights
Introduction
Elevate was engaged by the Royal Commission for Riyadh City to design a commercial strategy and implement a full operational framework to maximize value through naming rights for the Riyadh Metro—one of the largest public transport projects in the region.
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Challenge
As a landmark infrastructure investment, Riyadh Metro presented a significant opportunity to generate long-term commercial revenue through naming rights. However, the Royal Commission required a structured strategy grounded in global best practices to properly value assets, package opportunities, and ensure commercial agreements aligned with regulatory, financial, and brand considerations. A scalable operational model was also needed to manage assets effectively and support informed, data-driven decision-making.
Solution
Elevate developed a comprehensive naming rights strategy informed by international benchmarking and category analysis, establishing clear valuation methodologies and tiered asset packaging to maximize revenue potential. The team implemented revenue-optimization frameworks, built an in-house operational model to manage commercial assets, and delivered detailed financial modeling and scenario analysis to guide negotiations and long-term planning—ensuring a sustainable, value-driven commercial program for Riyadh Metro.
Results
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New commercial partners
Executed Services
Naming Rights Strategy and Implementation
Global Best Practices and Benchmarking
Revenue Maximization
Commercial Strategy
In-house Asset Management Team
Financial Analysis and Benchmarking
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