Bounty
Introduction
Bounty partnered with Elevate to strategically expand its presence within Major League Soccer (MLS) and maximize the impact of its sports sponsorship portfolio. By blending Elevate’s expertise in partnership consulting, talent identification, and production management with Bounty’s brand legacy, the collaboration sought to transform a traditional sports sponsorship into a culturally resonant, retail-driving engine.
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Challenge
The primary objective was twofold: significantly accelerate brand growth and affinity among U.S. Hispanic consumers while simultaneously strengthening critical retailer relationships.
Solution
Elevate developed the complete creative treatment and storyboards, expertly navigating production challenges by pivoting three full-day, multi-city shoots into a studio and green-screen environment when severe weather struck. Elevate armed Bounty's sales teams with a powerful program for retailers. This integrated approach successfully secured seven major retailer opt-ins for incremental merchandising and earned the campaign three prestigious Telly Awards for creative excellence.
Results
3
Telly awards
7
Retailer opt-Ins
Executed Services
Partnership Consulting
Identified an ownable space for Bounty in soccer - the clean up at a tailgate
Talent Identification
Recommended six players from the biggest rivals in MLS for the brand to partner with and to appear in the content
Creative Content Strategy
Developed the video concept, treatment, and storyboards
Production Management
Managed three full-day productions in three different cities, including a pivot to a studio and green screen production due to weather conditions
Social & Content Distribution Strategy
Developed the organic social strategy for each of the player’s posts
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