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Bounty

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Introduction
Bounty partnered with Elevate to strategically expand its presence within Major League Soccer (MLS) and maximize the impact of its sports sponsorship portfolio. By blending Elevate’s expertise in partnership consulting, talent identification, and production management with Bounty’s brand legacy, the collaboration sought to transform a traditional sports sponsorship into a culturally resonant, retail-driving engine.
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Challenge
The primary objective was twofold: significantly accelerate brand growth and affinity among U.S. Hispanic consumers while simultaneously strengthening critical retailer relationships.
Solution
Elevate developed the complete creative treatment and storyboards, expertly navigating production challenges by pivoting three full-day, multi-city shoots into a studio and green-screen environment when severe weather struck. Elevate armed Bounty's sales teams with a powerful program for retailers. This integrated approach successfully secured seven major retailer opt-ins for incremental merchandising and earned the campaign three prestigious Telly Awards for creative excellence.
Results

3

Telly Awards

7

Retailer Opt-Ins

Executed Services

Partnership Consulting

Identified an ownable space for Bounty in soccer - the clean up at a tailgate

Talent Identification

Recommended six players from the biggest rivals in MLS for the brand to partner with and to appear in the content

Creative Content Strategy

Developed the video concept, treatment, and storyboards

Production Management

Managed three full-day productions in three different cities, including a pivot to a studio and green screen production due to weather conditions

Social & Content Distribution Strategy

Developed the organic social strategy for each of the player’s posts

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