Elevate positioned the San Antonio Spurs as a team defined by solidarity in ownership, coaching, and leadership, while highlighting Victor Wembanyama as the future face of the NBA. To engage globally minded prospects, we designed activations around NBA Global Games in Paris and Spurs Week in Austin—two moments that brought the team’s international and regional relevance to life.

Through this strategy, Elevate secured Ledger as the first European brand to invest in jersey branding with a U.S. sports team. Both sides recognized the partnership as a “growth hack” to fuel Ledger’s U.S.

Through this strategy, Elevate secured Ledger as the first European brand to invest in jersey branding with a U.S. sports team. Both sides recognized the partnership as a “growth hack” to fuel Ledger’s U.S. market ambitions while expanding global visibility.The outcome reinforced the importance of category growth by combining in-person engagement, innovative narrative building, and data-driven storytelling.