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Texas Rangers

Globe Life Field Preview Center

Hand drawn arrow gesture pointing to the right in orange.
Painted baseballs create a depiction of Texas state flag
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Introduction
The Texas Rangers have been one of baseball’s most successful franchises and are moving to a state-of-the-art new home.
Challenge
How do you express the vision of a new stadium experience to a fanbase who already enjoys a great game day? More than simply a ticket sales tool, we helped the Texas Rangers create an immersive, team-branded experience to help sell the future of the franchise.
Solution
Rangers Baseball - Only Better! The Globe Life Field Sales Center welcomes all prospective partners as well as current fans of the Texas Rangers with an amazing glimpse of the future—connecting what’s great about the baseball experience they love with enhanced amenities, comfort and excitement. The story of the Texas Rangers and their fans is woven throughout the space both graphically and through historic team artifacts. A scale model with digital projection show visitors the energy of the park, Texas Live and the entire stadium district through various animated modes. The social media wall, custom uniform builder and photo booth create digital experiences that reach beyond the center. The second floor includes an immersive theater, mock suites and club space that bring the premium experience to life.
Results

Executed Services

Experience Design

Concept Development

AV/Technology Systems Design

Brand UX/UI Design

Research & Strategy

Curation

Concept Development

Brand Strategy

Environmental/Interior Design

Front-end & Back-end Software Development

An interactive display takes you on a tour of Rangers history highlighted in the center.
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Each conference room uniquely highlights a Rangers great.
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The main area of the preview center immerses you in the Rangers brand and shows the future of the new ballpark.
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The waiting area includes Rangers artifacts, trophies and a unique digital uniform-builder.
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The Box photobooth creates a moment for fans and visitors that reaches out beyond the center through social media.
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The second floor includes a mock club and bar area.
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Rangers Baseball - Only Better!

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