Monumental Sports & Entertainment is leading a three-year, $800M+ transformation of Capital One Arena, ushering in a new era of innovation and fan experience. From story development to sponsorship integration, Elevate is shaping the vision and design of both the experience center and arena—ensuring a cohesive, cutting-edge transformation that will redefine the venue and the city for years to come.

Elevate developed a comprehensive, integrated approach that combined narrative design, sponsorship strategy, and experiential planning. By aligning storytelling, partner engagement, and venue design, Elevate helped Monumental Sports & Entertainment deliver a cutting-edge transformation that redefines the arena experience and maximizes both commercial and fan impact.