Monumental Sports & Entertainment is leading a three-year, $800M+ transformation of Capital One Arena, ushering in a new era of innovation, fan engagement, and commercial opportunity. Elevate partnered with the organization to shape the vision, design, and experiential strategy for both the arena and the connected experience center, ensuring a cohesive transformation that elevates the venue and the city.

The goal was to redefine Capital One Arena as a next-generation destination that seamlessly blends storytelling, sponsorship integration, and fan experience. Monumental sought a approach to align narrative design, partner engagement, and venue operations, creating an environment that resonates with diverse audiences while maximizing commercial impact and long-term venue relevance.

Elevate developed an integrated strategy combining narrative design, sponsorship planning, and experiential activations. By aligning storytelling with partner opportunities and venue enhancements, Elevate helped Monumental Sports & Entertainment deliver a cutting-edge transformation. The approach ensures fans experience a cohesive, engaging arena while enabling new revenue streams and strengthening the venue’s profile on both a local and national scale.