Naming Rights & Jewel Asset Valuations
Leveraging market benchmarks and our proprietary valuation methodology, Elevate provided a naming rights valuation for the proposed National Training Center
Asset Architecture
Advised on the development of assets at the NTC and the development of packaging these assets with existing US Soccer assets across their existing platforms and IP
Narrative Development
Analysed how the new NTC could be utilised as a platform for US Soccer and their partners in cause-related & other marketing efforts
Sales Strategy
Laid out category targets, timelines, guidelines, and tactics for going to market with the goal of maximising partnership revenue at the new facility