US Soccer Federation

The United States Soccer Federation engaged Elevate to develop a revenue maximization strategy for the construction of a new National Training Center. The initiative aimed to ensure the facility’s commercial success while supporting broader organizational objectives and board approval for the project.

The project faced a unique challenge due to the scarcity of comparable venues that aligned with US Soccer’s commercial ambitions. The organization required a strategic roadmap that could translate a new, untested facility into a sustainable revenue-generating asset while leveraging existing brand and partnership opportunities.

Elevate conducted a detailed analysis of over 200 domestic and international training and multi-sport venues to develop a customized commercial roadmap for the National Training Center. The team provided naming rights and jewel asset valuations, designed an asset framework to integrate the facility with US Soccer’s existing platforms, and created a clear sponsorship and partnership strategy. The resulting two-phase report delivered actionable recommendations to maximize revenue, support sales execution, and secure board approval, positioning the facility for long-term commercial success.