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US Soccer Federation

US Soccer patch on jersey
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Introduction
The United States Soccer Federation partnered with Elevate to develop their revenue maximization strategy for the construction of a new National Training Center.‍ Elevate analysed 200+ domestic and international training facilities and multi-sport venues to recommend a customised commercial roadmap and go-to-market strategy.‍ In the final result, Elevate provided a two-phase report encompassing all strategic recommendations to help achieve board approval for the project.
Challenge
Solution
Results

Executed Services

Naming Rights & Jewel Asset Valuations

Leveraging market benchmarks and our proprietary valuation methodology, Elevate provided a naming rights valuation for the proposed National Training Center

Asset Architecture

Advised on the development of assets at the NTC and the development of packaging these assets with existing US Soccer assets across their existing platforms and IP

Narrative Development

Analysed how the new NTC could be utilised as a platform for US Soccer and their partners in cause-related & other marketing efforts

Sales Strategy

Laid out category targets, timelines, guidelines, and tactics for going to market with the goal of maximising partnership revenue at the new facility

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