Competitive landscape analysis of 25+ NCAA and professional teams/venues to identify current trends and best practices for refreshed ticketed offerings
In-market surveying from more than 1,300 fans to inform capacity and programming considerations with ticketed offerings
Virtual focus groups involving 4 sessions with 20+ fans to supplement survey feedback on aspirations about future gameday experiences and ticketed offerings
Strategic Action Plan for revenue maximization, including modeling the future product mix of ticketed and premium seating options
