USC

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Introduction

USC engaged Elevate to complete a comprehensive feasibility study on Dedeaux Field as part of $200M+ athletic upgrades at the University. Elevate focused on maximizing revenue via enhancing the fan experience through new diverse seating offerings and fan engagement programs, to provide insights to inform the ballpark’s design and generate a financially impactful renovation that secures the program future success. Additionally, Elevate introduced new business models for football and basketball.

Results

Executed Service

Competitive Landscape Analysis

Competitive landscape analysis of 25+ NCAA and professional teams/venues to identify current trends and best practices for refreshed ticketed offerings

In-Market Surveying

In-market surveying from more than 1,300 fans to inform capacity and programming considerations with ticketed offerings

Virtual Focus Groups

Virtual focus groups involving 4 sessions with 20+ fans to supplement survey feedback on aspirations about future gameday experiences and ticketed offerings

Strategic Action Plan

Strategic Action Plan for revenue maximization, including modeling the future product mix of ticketed and premium seating options

Elevate College Work

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Insights

Ticketing

Alabama

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USC

USC

Alabama

Florida