Competitive Landscape Study
Research of each respective year’s Championship site, evaluating 30+ comparable events/venues to identify in-market dynamics and consumer trends
Ticketing Product Mix & Pricing Strategy
Developed product mix & pricing strategy with the objective of improving the fan experience, attracting new fan segments, diversifying seating offerings, & increasing fan retention
Strategic Action Plan & Sales Strategy
Delivered an action plan for experiential development, sales strategy, and revenue maximization, that included modeling ticketing and hospitality elements for each Championship
