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Washington Spirit

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Introduction
The Washington Spirit, a prominent NWSL franchise, initially engaged Elevate as a strategic advisor to optimize ticketing and marketing initiatives. The goal was to enhance fan engagement and streamline revenue operations while supporting the club’s broader business objectives.
Challenge
The Spirit faced the challenge of professionalizing and scaling ticket operations, improving service quality, and ensuring consistent fan engagement while managing day-to-day operational demands.
Solution
In 2024, Elevate became the Washington Spirit’s official operating partner, assuming full responsibility for ticket sales, service, and daily operations. The team implemented staffing and training programs to ensure high-quality service, streamlined operational processes, and enhanced the overall fan experience. Through this partnership, Elevate provided a scalable, professional infrastructure that improved revenue performance, optimized ticketing operations, and strengthened fan engagement for the franchise.
Results

165%

Growth in group sales revenue per match

19,647

Largest crowd in Spirit history on June 15

93.6%

Retention of season ticket revenue for 2025 season

64%

Growth in ATP for new full season tickets sold
Executed Services

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