With new ownership and a mandate to elevate women’s basketball nationally and globally, the WNBL entered a transformational period in 2025. Elevate was engaged to identify a CEO capable of redefining the league’s commercial, media, and fan engagement strategy.

Under a new ownership consortium, the WNBL required leadership that could professionalize operations, grow audiences, and build a modern, world-class women’s league. Elevate was tasked with delivering a visionary executive aligned with the league’s long-term ambitions.

The appointment of Jennie Sager as CEO positions the WNBL for its next era of growth and global relevance. Elevate's executive search ensured the league secured leadership capable of driving innovation, visibility, and sustainable success.