Elevate partnered with Old Trapper to activate across the Big 10, Big 12, and Pac-12 Men’s Football and Basketball Championships, transforming product sampling into an interactive, high-energy brand experience.

Through creative activations, product giveaways, and immersive fan touchpoints, Old Trapper has built affinity with thousands of fans, reinforcing its status as a staple snack for sports and life, and capturing meaningful consumer data to fuel future marketing.

Elevate designed an activation strategy to make Old Trapper synonymous with the energy of championship football and basketball, combining product trial, fan engagement, and content capture to create memorable, fan-first experiences. The program featured interactive games, branded touchpoints, and giveaways that encouraged repeated participation and kept fans engaged throughout the day, while ensuring Old Trapper products were prominently featured and easily sampled.