Elevate Expands Senior Leadership Roster and Names Kaitlyn Beale Executive Vice President, Partnerships
Elevate, the global sports and entertainment agency today announced that Kaitlyn Beale has joined the company as Executive Vice President, Partnerships. Based in London, Kaitlyn will lead Elevate’s international partnerships business and is responsible for developing commercial strategies and driving revenue growth for clients.
Kaitlyn’s appointment adds a proven commercial leader and dealmaker to Elevate’s growing global team. She brings more than 15 years of experience across the agency, team, league, and media sides of the sports and entertainment industry, with a track record of developing and closing high-value partnerships with leading global brands.
She joins Elevate after eight years at City Football Group, where she served as Vice President of Global Partnership Sales, leading new business across Manchester City’s men’s and women’s teams. During her tenure, Kaitlyn led the negotiations and oversaw the execution of several landmark partnerships, including the back-of-shirt partnership, the first of its kind for the men’s team, and securing record revenues across key assets including training kit and sleeve. She also led the team in securing a diverse portfolio of partnerships spanning financial services, technology, telecommunications, consumer goods, and entertainment, working with some of the world’s leading brands.
“Having started my career on the agency side, I’m excited to return to my roots and bring that experience back to client work."
Kaitlyn Beale
Elevate’s new Executive Vice President, Partnerships
"I’ve always been passionate about helping clients solve problems creatively and deliver meaningful commercial results. I’m energized by Elevate’s growth and global momentum and look forward to working with this talented team to deliver results for our clients across Europe, Asia, and around the world.”
Kaitlyn’s arrival follows a series of senior leadership additions at Elevate, including the appointments of Mike Kitts (President, Global Sales and Solutions) and Olly Dale (Managing Partner, Europe and Asia) - and the promotion of Cameron Wagner (President, Brand), as the company continues to expand its global client roster and strengthen its leadership team.
"Kaitlyn is one of the most respected partnerships executives in world football, and her track record and personal brand speaks for itself,"
Olly Dale
Socio director, Europa y Asia
"As we continue to grow our international footprint, having a leader with her commercial instincts and relationships in market is a huge win for our clients and for Elevate."
About Elevate
Elevate is an award-winning global sports and entertainment agency founded in 2018 and the chosen growth partner for the world’s leading brands, properties, and experience-driven businesses. Through one integrated model, Elevate serves as the trusted advisor for more than 1,000 clients, helping them solve complex challenges and drive business wins.
What began in sports has evolved into a platform now serving clients across culture, attractions, culinary, and hotels. Today, Elevate brings operational expertise, data-driven intelligence, and world-class creativity together under one roof.
Elevate partners with clients worldwide from offices across North America, Europe, and Asia. For more information, visit us at www.oneelevate.com.
