Evoke (formerly 888 Holdings), a FTSE 250 global leader in the betting and gaming industry, engaged Elevate Talent to lead the search for an International Managing Director. Operating a powerhouse portfolio, the group required a high-stakes leader to take full accountability for the strategic management and expansion of its business across diverse global markets.

The challenge lay in identifying a candidate who could manage complex M&A integrations and large-scale transformation projects while possessing the operational rigor to optimize the digital customer journey in high-growth, regulated territories.

The search concluded with the successful appointment of Jon Martin, a veteran executive recognized for his transformative leadership at Rank Group and his pivotal role in William Hill’s North American expansion. Jon’s unique ability to merge technical digital transformation with international scaling ensures that evoke is perfectly positioned to execute its global ambitions and drive sustainable revenue growth throughout its next important phase of evolution.