Since 2021, Formula 1 has partnered with Elevate to drive commercial development and sales growth for its flagship premium offering, the Paddock Club. Through this collaboration, the Paddock Club has strengthened its position as one of the most prestigious and sought-after experiences in global sport.

Formula 1 needed to optimize its premium offering across 19 global locations while better understanding and engaging its VVIP customer base. The organization required insights into pricing, customer acquisition strategies, and the operational structure needed to support ongoing commercial growth.

Elevate worked closely with Formula 1 to optimize Paddock Club price points, develop a customer acquisition strategy focused on VVIP engagement, and identify the ideal organizational structure and processes to support commercial objectives. Elevate also assessed and recommended enhancements to the technology stack, enabling Formula 1 to deliver a more efficient, scalable, and highly sought-after premium experience worldwide.