Red Hat

Since 1993, Red Hat has been helping customers navigate technology and business disruption through open innovation.

To serve Red Hat’s growing needs around the world, and to reflect and amplify Red Hat’s growth as a trusted enterprise provider of open source technology solutions, the decision was made to relocate the EBC to the bustling tech-hub in the Seaport area of Boston. Redhat sought to enable highly customized and customer centric dialog, in a purpose built environment, between key decision makers from high potential accounts and subject matter experts who have a high degree of business acumen, technical expertise, and a deep understanding of the customers business and markets.

The signature technology experiences at the Executive Briefing Center had to be innovative, end-to-end, inspirational, and seamless. Beyond the innovative signature technology experiences, the meeting room experience was deeply considered from an innovation perspective. For virtual collaboration capabilities, BlueScape is extensively used throughout the space and by remote attendees. This enables us to have a virtual collaboration platform which can be accessed via touch screens installed in the EBC as well as from mobile devices (PCs/Mobile) in other locations. Another key innovation initiative is our approach to the end to end content experience. A custom web app, accessible via laptop or mobile, is our first connection to the visit. An innovative approach to content organization allows us to organize products and topics into conversations. These conversations can be saved to the CMS and will evolve over time.