Solution
The innovation hub offers a personalized and immersive customer journey of experiential moments, inspiring visitor groups with state-of-the-art technologies. The customer experience incorporates commercially focused moments to weave sales potential into discussions. Physical products illustrate real-world use-cases and the Immersion Room uses 360 Degree video for industry demos. The content scheduling for the hub is managed by a global online management system. The environment promotes new thinking, envisions specific business outcomes, and fosters successful partnerships, setting a new bar for industry excellence.