Parella Motorsports Holdings (PMH) engaged Elevate to develop a scalable sponsorship strategy that would strengthen national brand presence and maximize revenue across its multidisciplinary racing events.

PMH needed a data-driven approach to grow sponsorship revenue while optimizing inventory and packaging across multiple racing series. The organization sought guidance on emerging partnership trends, strategic packaging, and best practices for structuring a high-performing partnerships department.

Elevate conducted competitive research and analysis to identify growth opportunities, emerging trends, and optimal partnership structures. This approach enabled PMH to secure higher-value sponsor commitments and set a foundation for long-term sponsorship success.