Clube de Regatas do Flamengo partnered with Elevate to evaluate the commercial potential of Maracanã Stadium, one of football’s most iconic venues. The goal was to respect the stadium’s history while finding opportunities to grow revenue and improve the fan experience.

Flamengo needed to balance the stadium’s legacy with new business opportunities. Key priorities included optimizing ticketing and premium seating, enhancing both matchday and off-day fan experiences, and creating sponsorship and partnership opportunities.

Elevate reviewed demand data and benchmarked pricing and product options for general admission and premium seating. The team designed ideas to improve fan experiences, using surveys and market feedback to guide recommendations. Elevate also valued naming rights and sponsorship opportunities and developed a clear go-to-market strategy, providing Flamengo with practical steps to increase revenue while preserving the stadium’s iconic character.