Saudi Pro League

Elevate was appointed by the Saudi Pro League as the exclusive partnership agency to help with sponsorship strategy, sales, and activation, in order to develop value and securing a naming rights partner for the league.

The league needed a comprehensive commercial strategy to identify, engage, and secure a high-value naming rights partner, while maximizing partnerships revenue and ensuring long-term alignment with league objectives.

Elevate conducted an asset audit, market benchmarking, and desk research to define the league’s commercial value. Our team developed sponsorship packages, pricing models, and a compelling sales narrative, leading negotiations and overseeing activation planning and rights delivery. Post-deal evaluation ensured continued optimization of the partnership.