76ers
Jersey Badge Partnership
Introduction
As one of the most storied franchises in the NBA, the Philadelphia 76ers carry immense global prestige. Following the acquisition of LeBron James in late July, the 76ers engaged Elevate to secure a new primary jersey badge partner, leaning on Elevate's global scale, market intelligence, and network.
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Challenge
Source, evaluate, and secure a multi-year jersey badge partner for a marquee NBA asset, balancing a top-tier valuation with a brand committed to driving regional community impact across Greater Philadelphia and Delaware.
Solution
Elevate activated its Global Partnerships Team to execute a go to market plan that could efficiently engage an international subset of brands qualified to invest 8-figures annually, and have the ability to move quickly on the opportunity.
Results
8
Figures annually
Executed Services
Sponsorship category analysis and market insights
Global sales campaign
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"This partnership is about bringing together two organizations that believe stronger communities create powerful opportunities."
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