Allegro Microsystems, a leading semiconductor company, sought to expand into the clean energy sector—a new market for the brand—across a wide geographic footprint including the U.S., India, and EMEA. With a lean marketing budget, Allegro partnered with Elevate to design a media strategy that would generate qualified leads efficiently and effectively.

The company needed a data-driven approach to cut through market noise, engage potential customers early in their buying journey, and maximize the impact of its marketing spend.

Elevate developed a 3-phase consumer journey strategy, leveraging data to identify opportunities for early engagement. Using programmatic advertising, Google Demand Gen, and LinkedIn ABM, Elevate optimized media placements to generate qualified leads efficiently. The approach enabled Allegro to establish a presence in the clean energy sector, drive targeted engagement across multiple regions, and maximize ROI on a lean budget.