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Introduction
Formula One partnered with Elevate to analyze and segment prospective Paddock Club buyers to inform product development and prospecting strategy.
Results
23M
Prospective Paddock Club buyers segmented
5
Key Consumer Segments
Executed Service
Consumer Insights
A comprehensive analysis and segmentation was conducted with a focus on key global regions, affinity, luxury, and positioning.
Elevate
EPIC
Work
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Consumer Insights
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Media
Allegro
Consumer Insights
P&G