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Introduction
Formula 1 and Elevate have been working together since 2021 on a broad range of commercial development and sales work related to their primary premium space, Paddock Club. Through this work, Paddock Club has established itself as one of the premier and most desirable premium product offerings in global sport.
Results

23M

Global Prospective Paddock Club buyers identified

5

Key Consumer Segments Uncovered

Executed Service
Pricing, Product, & Experience
Optimized price points for the Paddock Club across all 19 locations
Reseller Strategy
Developed a customer acquisition strategy to enhance the understanding of VVIP customer base
Process Enhancement
Identified people structure and processes required to support commercial progress
Technology Enhancement
Assessment and recommendation of technology stack required to support commercial progress
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