CAMP

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Introduction

Elevate supported CAMP in developing a long-term sponsorship revenue strategy for their 8+ retail and experience locations across the U.S. Through data-powered research, Elevate provided insights to enhance CAMP’s marketing and paid media strategy nationwide. Additionally, Elevate guided the scalable commercialization of partnerships to expand CAMP’s national brand presence across its retail locations.

Results

Executed Service

Competitive Landscape Analysis

Competitive landscape analysis of 15+ comparable properties to identify current trends and opportunities around partnerships and marketing

Consumer Insights & Audience Personas

Consumer insights and audience personas were created utilizing CAMP first-party data and Elevate’s proprietary tech to better market across all CAMP locations and grow partnerships

Current State Partnership Assessment

Current state partnership assessment, including a competitive analysis through the lens of partnerships and marketing

Revenue Roadmap Output

Revenue roadmap output included custom inventory valuations, asset architecture, internal and external partnership department processes, new platforms and inventory concepts

Elevate EPIC Work

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Consumer Insights

O'Neill Wines

Consumer Insights

HerMD

Consumer Insights

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O'Neill Wines

HerMD

Rice University