Following a partnership between the WTA and private equity firm CVC to manage the WTA’s commercial rights through WTA CommercialCo, the organization sought a high-caliber commercial CEO to accelerate growth across the venture.

The role required a leader capable of enhancing the commercial program, driving innovation, increasing fan engagement, and building a world-class team while unlocking new revenue streams.

Elevate led the search for a strategic, commercially-driven executive and identified Marina Storti, as the ideal candidate. With over 20 years of experience in media, sports rights valuation, D2C, digital, and scaling consumer businesses, Marina brings the expertise, vision, and leadership needed to advance WTA CommercialCo.