Circuit Of The Americas (COTA) is the premier destination for world-class motorsports and entertainment in the United States. COTA hosts the biggest names in racing including Formula 1, MotoGP, and NASCAR. Elevate partnered with COTA to provide evaluate event mix optimization throughout COTA Campus, develop a venue pro forma, and execute a GA & Premium Pricing Strategy. Elevate additionally provides curated, boutique experiences and programming and hotel and transportation sales and support.