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Parella Motorsports Holdings

Driving sponsorship growth for Parella Motorsports Holdings

Formula one cars in line on the track
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Introduction
PMH needed a scalable sponsorship revenue strategy and stronger national brand presence across its multidisciplinary racing events.
Results

11+

Analyzed comparable properties

350,000

Unique PMH customer IDs and EPIC

Executed Service
Current State Assessment
Leveraged competitive research and analysis to identify partnership and marketing strategies and emerging trends in PMH partnership deals
Consumer Insights Report
PMH gained a data-driven roadmap for partnership growth and scalable inventory valuation – contributing to all renewed sponsors thus far committing to higher value partnerships and setting the foundation for long-term sponsorship success.
Organization Structure & Revenue Toolkit
Developed best practices and considerations for staffing a partnerships department, including custom inventory valuations, asset architecture, internal and external processes, and new platforms and inventory concepts for strategic packaging
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