Parella Motorsports Holdings

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Introduction

Elevate partnered with Parella Motorsports Holdings (PMH) to develop a long-term sponsorship revenue strategy for its multidisciplinary racing events across the U.S. Leveraging data-driven research, Elevate delivered insights to strengthen PMH’s nationwide marketing and paid media efforts.

Results

11+

Companies analyzed for competitive research

350,000

Unique PMH customer IDs

Executed Service

Current State Assessment

Delivered competitive research and analysis of comparable properties, with a focus on partnership and marketing strategies

Consumer Insights Report

Leveraged customer IDs and EPIC (Elevate’s proprietary tech platform) to uncover fan behaviors and attributes that enhance their appeal to potential sponsors

Organization Structure Toolkit

Developed best practices and considerations around staffing a developing partnerships department

Sales Wireframe

Outlined the future partnership narrative for future proposals and a new PMH prospect list