The Washington Commanders enlisted Elevate to lead the search and negotiation for a new naming rights partner-Northwest Federal Credit Union—securing a major opportunity connected to one of the NFL’s most historic franchises and a priority market for the league.

Elevate recalibrated the approach in real time—refining the value story, reshaping brand targeting, and guiding high-level negotiations to align with the club’s new leadership. Elevate ultimately secured a long-term Naming Rights partnership for one of the NFL’s oldest venues, delivering stability, strategic value, and a strong foundation for the Commanders’ future stadium plans.