Commanders

No items found.

Introduction

Elevate was hired to sell Naming Rights for an iconic franchise, the Washington Commanders, in the NFL.The Commanders were looking to bring on a new partner for stadium naming rights, a position FedEx had held since 1999, in a short window before the 2024 NFL season kicked off.

Results

Executed Service

Naming Rights

Delivered long-term naming rights partner for one of the oldest venues in the NFL, in a strategic market and with an iconic team, with eyes set for future stadium development

Narrative & Storytelling

Recognized our shared vision for a common love of football, giving back to the community, and creating lifelong memories

Strategy Adjustments

Negotiated to account for recent ownership change to Josh Harris and subsequent back-and-forth negotiations with multiple brands