Country Music Association
Introduction
The Country Music Association partnered with Elevate to create official VIP experiences for the 58th Annual CMA Awards, providing fans with exclusive access to one of the most iconic events in country music.
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Solution
Elevate designed and executed VIP hospitality packages that included Red Carpet access, premium seating for every performance, and entry to the CMA After Party hosted by the CMA Foundation. These curated experiences offered fans behind-the-scenes access and exclusive moments, enhancing engagement and creating a memorable, once-in-a-lifetime CMA Awards experience.
Results
80+
Premium packages sold
300%+
Increase in pricing via hospitality packages
$15k+
Price per person for Premier Experience
60%
Hospitality buyers from outside the local market
Executed Services
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