Elevate was appointed by the Saudi Pro League as the exclusive partnership agency to help with sponsorship strategy, sales, and activation, in order to develop value and securing a naming rights partner for the league.

Elevate conducted an asset audit, market benchmarking, and desk research to define the league’s commercial value. Our team developed sponsorship packages, pricing models, and a compelling sales narrative, leading negotiations and overseeing activation planning and rights delivery. Post-deal evaluation ensured continued optimization of the partnership