Saudi Pro League
Sponsorship Sales
Introduction
Elevate was appointed by the Saudi Pro League as the exclusive partnership agency to help with sponsorship strategy, sales, and activation, in order to develop value and securing a naming rights partner for the league.
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Challenge
The league needed a comprehensive commercial strategy to identify, engage, and secure a high-value naming rights partner, while maximizing partnerships revenue and ensuring long-term alignment with league objectives.
Solution
Elevate conducted an asset audit, market benchmarking, and desk research to define the league’s commercial value. Our team developed sponsorship packages, pricing models, and a compelling sales narrative, leading negotiations and overseeing activation planning and rights delivery. Post-deal evaluation ensured continued optimization of the partnership.
Results
5
Year historical naming rights deal
127M
deal value
Executed Services
Commercial Strategy & Benchmarking Sponsorship Packages
Pricing and Valuation
Activation and Rights Delivery
Asset Valuation
Partnership Management
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