Duracell partnered with Elevate to unlock the full value of its Williams Racing sponsorship and tap into the explosive cultural momentum of Formula 1. Together, the teams built a connected strategy that brought the partnership to life across retail, hospitality, and experiential channels—strengthening brand relevance, deepening consumer engagement, and driving meaningful commercial impact.

With Formula 1’s popularity accelerating in North America, Duracell saw an opportunity to amplify its Williams Racing partnership and translate fan excitement into retail results. The challenge was to create a cohesive program that delivered value across multiple touchpoints—premium hospitality for key stakeholders, dynamic consumer experiences, and retail programs that motivated shoppers. This included maximizing visibility during the inaugural Las Vegas Grand Prix while developing activations that were compelling enough to drive traffic, engagement, and sales at retail partners like Home Depot.

Elevate brought Duracell’s Williams Racing partnership to life through an integrated activation strategy that connected F1 excitement directly to retail. The team launched the “Driven by Performance Racing Challenge” sweepstakes with Home Depot, supported by interactive, family-friendly experiences that increased shopper engagement, while also delivering premium hospitality programs and strategic sponsorship guidance to maximize ROI. These efforts expanded Duracell’s in-store presence, strengthened consumer connection, and drove a lift in sales during the promotion, laying the foundation for a 2025 national mobile tour across key F1 markets.