Pennymac

As Pennymac embarks on a supporter-level partnership with Team USA, the USOPC, and LA28, Elevate will serve as a strategic consultant and activation partner, guiding the brand through a four-year journey leading up to the 2028 Olympic Games.

Maximizing a multi-year Olympic partnership requires more than visibility during the 21-day Games. Pennymac needed a strategic framework to engage target audiences, leverage athlete and influencer relationships, and create meaningful experiences that deliver sustained brand impact and measurable ROI across marketing, content, and experiential initiatives.

Elevate developed a phased and flexible activation plan, assisting Pennymac with sponsorship strategy, launch planning, athlete and ambassador integration, content creation, and experiential programming. Elevate will guide hospitality and event execution, digital and social media activations, and ongoing measurement, ensuring that Pennymac’s partnership resonates well before, during, and after LA28.