Elekta

No items found.

Introduction

For over 50 years, Elekta’s purpose has been to help clinicians improve patients’ lives. As a manufacturer of medical devices for cancer care and brain disorders, Elekta’s Executive Briefing Centre inspires and engages in dialogue with it’s customers – the clinicians who use precision radiation medicine.

No items found.

Challenge

Create an environment to reflect the innovative culture of Elekta, providing every guest with a targeted visit through premier experiences in a state-of-the-art, world-class facility.

Solution

A dynamic and intelligent space to advance medicine, the EBC connects six customer experience zones, each with a unique role in the visit. Innovation is inherent in every aspect of the facility, from product demonstrations to customized experiences via bespoke, interactive displays and content. The centralized CMS manages and distributes content across Elekta locations globally, contributing to a unified global content and brand strategy.

Results

Executed Services

Concept Development

Creative Direction

Front-end Development

Technology Systems

Project Management

Environmental Design

Brand Strategy

User Experience

Back-end Development

Engineering

At the heart of the EBC is an immersive experience for dynamic presentations and videos, called The Focus Theatre.

Lorem ipsum.

The Innovation Corridor celebrates Elekta’s innovation success, including a physical patent and awards gallery via an interactive digital experience.

Lorem ipsum.

The boardroom provides a familiar setting for more formal meetings and delivers the same technology to displays and presentations as the Focus Theatre, providing a seamless content experience to the visitor.

Lorem ipsum.

The Demo Zone provides a hands-on, full-scale product experience for clinical storytelling. Visitors can dive into a detailed exploration of the latest products. Simulated hardware demonstration with presentation screens is integrated into the demo casing.

Lorem ipsum.

No items found.

Elevate curated an experience with our branding at the heart of their design, and challenged us to understand what is important, where we felt we could make a difference in our customer experience. Really understanding who we were, made us feel special.