KPMG

KPMG Ignition is a dynamic and collaborative hub designed to spark innovation, fuel transformation, and unlock the customer’s future potential. Ignition Centre teams work with their clients until results are created, tested, and implemented.

Elevate the Ignition Centre’s visual identity and create ‘wow’ moments that reflect and promote the Ignition experience in an inspiring, dynamic, and exciting way. The experience must deliver an unexpected impact from start to finish.

We developed an experiential brand language of fixed and digital features to guide and inspire visitors through the Ignition journey, supported by relevant stories, content types, and art moments. The idea of people co-creating solutions is a critical part of Ignition’s success so we ensured this idea was captured within the center’s identity. By presenting the physical environment as a working tool rather than a finished product, visitors are inspired to participate in the process with confidence and open minds, showing that chaos, disorder, and mess can be part of the journey to lasting, successful business solutions.