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Everton FC

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Introduction
Everton FC collaborated with Elevate to assess the naming rights value for the new Bramley Moore Dock Stadium. By focusing on the overall exposure opportunity a naming rights partner would ultimately receive, Everton utilised the extensive global reach values within their go-to-market sales strategy narratives. ‍To round out Everton’s sales tools, Elevate also developed global naming rights case studies to be used in prospective partner conversations.
Results

Executed Service
Naming Rights Assessment
Utilising an impression-based methodology, Elevate assessed the full exposure opportunity a naming rights partner would receive through the Bramley Moore partnership.
Narrative Strategy
Elevate assisted Everton in demonstrating the global earned and owned impression potential a brand may receive and how the brand would see immediate return on investment
Prospective Tools
Elevate compiled meaningful global examples of naming rights deals to showcase the power of amplification and how naming rights could be an impactful platform
Collaborative Efforts
Elevate remains a partner and resource through each naming rights pitch generation process to assist in data-backed narrative development, industry trend research, and partnerships
Elevate Sport Work
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