Everton FC engaged Elevate to evaluate the naming rights potential for Bramley Moore Dock Stadium and establish a commercial strategy that would attract both UK and international partners. The aim was to leverage the stadium’s global reach to create meaningful brand opportunities.

The club needed to quantify the stadium’s commercial value, translate it into compelling partnership propositions, and equip the sales team with the tools and insights necessary to secure high-profile naming rights and founding partner deals.

Elevate conducted a full valuation of naming rights and developed targeted narratives highlighting the stadium’s unique assets and exposure potential. The team created global case studies showcasing how naming rights could advance diverse marketing goals, from brand awareness to sustainability initiatives. Sales tools and training were provided to help Everton’s commercial team engage prospects effectively. Using proprietary data and market intelligence, Elevate supported partner targeting, messaging, and pitch development, ensuring a structured, insight-driven approach that maximized the stadium’s commercial impact.