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Everton FC

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Introduction
Everton FC collaborated with Elevate to assess the naming rights value for the new Bramley Moore Dock Stadium. By focusing on the overall exposure opportunity a naming rights partner would ultimately receive, Everton utilised the extensive global reach values within their go-to-market sales strategy narratives. ‍To round out Everton’s sales tools, Elevate also developed global naming rights case studies to be used in prospective partner conversations.
Results

Executed Service
Naming Rights Assessment
Utilising an impression-based methodology, Elevate assessed the full exposure opportunity a naming rights partner would receive through the Bramley Moore partnership
Narrative Strategy
Assisted Everton in demonstrating the global earned and owned impression potential a brand may receive and how the brand would see immediate return on investment
Storytelling & Outreach
Secured a landmark naming rights deal and assembled a strong roster of Founding Partners—cementing the stadium as a hub for progressive, high-impact brand partnerships.
CRM & Technology modernization
Developed 28 new fields to capture member experience data and created Everton’s first Tableau dashboards for visualizing Partnerships prospecting and Hospitality buyer profiling.
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