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Flamengo

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Introduction
Clube de Regatas do Flamengo hired Elevate to assess the commercial feasibility for Maracanã Stadium. The Maracanã is one of the most iconic venues in global football. It represents the soul of Brazilian football intrinsically linked to the iconic Brazilian National Teams. Elevate needed to balance the venue’s legacy while unlocking future commercial potential.
Results

Executed Service
Ticketing Pricing & Programming
Comprehensive review of existing demand data and benchmarking of relevant pricing and programming opportunities, for both GA and future premium product options
Fan Experience
Development of matchday and non-matchday experiences to drive a better fan engagement and enhance revenue opportunities. Insights were grounded in broad survey and market feedback
Partnerships
Valuation of Naming Rights and full partnership stack, coupled with a GTM strategy and tailored approach
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