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Live Nation
Strategy & Insights
Introduction
Elevate has been a long-term strategic partner of Live Nation. To date Elevate has worked on feasibility studies across eight new and renovated venues spanning three continents, with Elevate collecting tens of thousands of data points in service of financial projections totalling hundreds of millions of dollars in Contractually Obligated Income (“COI”).
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Results
Executed Services
Premium Product Mix
Executed an evaluation and pricing strategy, including venue design and initial financial forecasting across all premium seating areas
P&L Category Testing
Tested all major revenue and cost line items through appropriate benchmarking and expert interviews
Extensive survey and fan focus group series
Conducted surveys to incorporate quantitative price testing, as well as qualitative feedback to understand fan expectations, interests, and aspirations surrounding attending live events from in-market fans.
Financial Modeling
Redeveloped models for the venue including scenario testing
Letter of Reliance
Shared with lenders to reinforce our recommendations.
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