Gotham FC partnered with Elevate to optimize their Hubspot CRM and strengthen their reporting capabilities, aiming to improve data transparency, revenue tracking, and overall sales performance.

The club needed a more sophisticated CRM system and analytics framework to better manage client relationships, track revenue, monitor season ticket renewals, and identify at-risk accounts. Leadership sought actionable insights to drive sales efficiency and support revenue growth.

Elevate enhanced Gotham’s Hubspot CRM over two months, adding custom fields, pipeline management tools, automations, and a categorized campaign structure, which drove a 900% increase in call activity following deal structure updates. A custom Gotham Goal Zone reporting hub with 41 advanced reports was launched, providing insights into revenue projections, game-by-game pacing, and season ticket renewals. Tableau dashboards were developed to analyze game-level revenue, distressed inventory, and secondary market sales, while a statistical renewal scoring model enabled managers to identify at-risk accounts, helping the club exceed its revenue targets. These improvements collectively increased executive visibility, operational efficiency, and data-driven decision-making across multiple teams.