Gotham FC

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Introduction

Gotham FC leadership partnered with Elevate to enhance their existing Hubspot CRM instance and enrich their reporting suite. Services included implementing enhancements to an existing CRM system and launching a custom Gotham Goal Zone reporting hub with 41 advanced reports for revenue projections, game-by-game pacing, and season ticket renewals, improving executive visibility & increasing data transparency across multiple teams.

Results

Executed Service

Next-Gen Sales Analytics

Top analytical minds developed a suite of Tableau dashboards to answer advanced questions around game-by-game revenue, distressed inventory, and secondary market sales

Database Structure

Redesign of existing Hubspot instance to implement a categorized Campaign structure

Pipeline Transparency

Utilizing native Hubspot reporting functions, constructed three new executive-level pipeline dashboards

Renewal Scoring

Developed a custom statistical model to score season ticket renewal opportunities to help managers identify at-risk accounts

Elevate Sport Work

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