Milwaukee Bucks

A new home and a new era for the NBA’s Milwaukee Bucks.

Elevate was tasked with reviewing and consulting on the visitor experiences unique to the Milwaukee Bucks Froedtert & the Medical College of Wisconsin Sports Science Center. Unlike many sports specific facilities, training centers are part work space, part training ground, part medical center, part recruiting center, and part public environment.

In order to maintain the integrity of the working environment for the players, coaching staff, and basketball operations staff alike, Elevate developed a deep understanding of the workflow of each group be applied holistically to the space planning, branding, and functionality of the spaces. The result is a facility that exemplifies the values of the entire organization and celebrates the community, while address the needs of each unique visitor.