O’Neill Wines partnered with Elevate to manage its entire paid media portfolio and leverage Elevate’s EPIC platform to power deeper audience engagement.

O’Neill needed to uncover how consumers relate differently to budget versus premium wines — depending on where they buy, their lifestyle passions, and how wine brands authentically fit into their lives.

Elevate used its Consumer Insights App (part of the EPIC platform) to conduct a comprehensive analysis of O’Neill’s audience. The insights revealed how purchase location, passion points, and brand integration influence consumer behavior. Based on these findings, Elevate developed a refined paid media strategy and messaging framework that resonated more authentically with each segment — driving improved engagement, more efficient media performance (including a 200% improvement in cost per engagement), and stronger support for brand sales growth.