P&G partnered with Elevate to redefine its presence in U.S. soccer, leveraging MLS and Mexican National Team sponsorships to connect authentically with diverse fanbases and drive retail sales. As AOR for these programs, Elevate developed a strategic sponsorship architecture that aligns with P&G’s overarching brand goals while allowing for nimble adaptations across individual brands. This comprehensive strategy has helped P&G elevate its affinity with soccer fans and achieve measurable success