Professional Fighters League

Boxing ring wide image with dark lighting and crowd filled arena

No items found.

Introduction

The Professional Fighters League (PFL) aimed to optimize the efficiency of its paid media strategy for ticket sales ahead of a Nashville event. As a growing league, PFL faced challenges in accessing comprehensive buyer data, as ticket sales were managed directly by venues and their respective ticketing platforms. This limited visibility into past purchasers and the most effective methods for reaching and converting new fans.

Challenge

Solution

Results

70%

Lower CPA from high-performing zip codes

Executed Services

Consumer Insights

Analyzed data from PFL match viewers on TV, social media followers, and fans of other MMA organizations and refined our targeting strategy for maximum impact

Paid Media

Delivered a positive ROAS (return on ad spend) across Search, Social, and programmatic display; both ROAS and CPA (cost per acquisition) improved consistently throughout the campaign due to strategic optimizations