Consumer Insights
Leveraging the Consumer Insights App and a catalog of 20K+ consumer attributes, we analyzed data from PFL match viewers on TV, social media followers, and fans of other MMA organizations. By identifying zip codes with the highest concentration of engaged fans, we overlaid this insight with DMAs that had direct flight access to Nashville, refining our targeting strategy for maximum impact.
Paid Media
In a short media flight we delivered a positive ROAS (return on ad spend) across Search, Social, and programmatic display. Both ROAS and CPA (cost per acquisition) improved consistently throughout the campaign due to strategic optimizations.
