The Professional Fighters League (PFL) sought to optimize its paid media strategy for ticket sales ahead of a Nashville event. Limited access to buyer data from venue-managed ticketing platforms challenged the league’s ability to target and convert the most engaged fans effectively.

PFL needed a data-driven approach to identify high-value fans, refine media targeting, and improve efficiency across paid channels while driving ticket sales and reducing acquisition costs.

Leveraging the Consumer Insights App and a database of 20K+ consumer attributes, Elevate pinpointed zip codes with the highest concentration of engaged fans and overlaid them with DMAs offering direct access to Nashville. Strategic targeting across Search, Social, and programmatic display drove incremental conversions at a 70% lower CPA, while ongoing optimizations consistently improved ROAS, delivering strong, measurable returns across all channels.