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Rice University

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Introduction
Rice University’s football program has faced challenges with underperforming ticket sales in a crowded sports landscape for years, impeding its ability to create a gameday experience and paid media strategy that would efficiently attract buyers.
Results

300%

ROI increase on spend to sales revenue vs. year prior

Executed Service
Consumer Insights
With the goal of optimizing the fan experience and meeting the University’s attendance targets, we began by conducting a Consumer Insights Report to determine the Total Addressable Market. Analysis of size and composition of the TAM led to actionable insights supporting development of in-venue products to attract new consumers, data-driven ticket and experience pricing, and new and improved paid media strategy to efficiently support ticket sales
Elevate EPIC Work
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