Standard Life

Standard Life cares about people’s futures, trusted to look after pensions, life savings, and retirement needs for nearly 200 years. Standard Life is now part of the Phoenix Group, the UK’s largest long-term savings and retirement business.

As part of Standard Life’s organizational transformation within the Phoenix Group, the goal was to create a flexible environment to host a diverse group of users supporting co-creation. We needed to design a collaborative space for Standard Life to create and deploy solutions for clients, advisors, and partners, setting the industry standard for financial innovation.

We understood the importance of crafting a warm and welcoming environment tailored for collaboration across multiple user groups from C-level customers, HR, employees, partner teams, and end customers. The Innovation Lab is an immersive journey that shifts to offer bespoke experiences where solutions are explored with customers. We designed a flexible technology experience to support a wide range of content presentations across various touchpoints, allowing visitors to explore solutions matched to their needs. This Content Management system (CMS) allows Lab Managers to create and schedule engagements relevant to the brand and audience. The Lab, a first of its kind, has enjoyed enormous success since its launch at the end of 2021 and looks to open more Labs in the future.