Stanford

Stanford University partnered with Elevate to modernize its commercial strategy and drive growth across ticket sales, premium inventory, and venue sponsorships. By overhauling sales infrastructure, restructuring pricing models, and embedding an on-site sales team, we helped protect program revenue against schedule fluctuations and capture greater long-term value across all ticketed sports.

Stanford Athletics needed a clear commercial strategy to maximize revenue across its stadium and arena assets, targeting growth in naming rights, premium seating, and venue sponsorships. To outperform prior peak years—even during off-cycle schedules—Elevate evaluated existing inventory and resolved foundational operational gaps, from legacy CRM tracking to unstructured renewal processes. This provided a clear monetization roadmap that elevated performance across all ticketed sports while preparing for future venue renovations.

Elevate addressed these gaps through a combination of venue consulting, targeted pricing, and frontline sales execution. To fix operational bottlenecks, we built a custom CRM to streamline lead tracking, hired eight dedicated Account Executives, and launched an outbound renewal campaign that converted standard ticket holders into premium buyers. On the venue side, we established naming rights valuations for Stanford Stadium and Maples Pavilion, created updated rate cards, and modeled revenue for TV-visible signage. Finally, we advised on planned stadium renovations, designing new premium seating inventory and flexible payment structures to maximize long-term yield.