HUGO BOSS, a leading global fashion and lifestyle brand, partnered with Elevate to strengthen its marketing leadership and enhance its customer-centric approach. With a presence in 128 countries and a portfolio spanning apparel, accessories, footwear, leather goods, fragrances, and eyewear, the brand sought a marketing executive capable of delivering innovative campaigns that turn customers into loyal fans.

HUGO BOSS needed a senior marketing leader to elevate its global marketing strategy, deepen customer engagement, and create unique, differentiated experiences. The ideal candidate required extensive experience in both brand and operational marketing at an international scale, with the ability to drive cross-channel campaigns and align teams across diverse markets while reinforcing the brand’s premium positioning.

This search led to the appointment of James Foster, whose 13+ years at Adidas, leadership roles at IKEA Retail, and most recent marketing leadership at Netflix EMEA made him uniquely equipped to advance HUGO BOSS’s marketing strategy. Through Elevate’s support, James now drives innovative, customer-centric campaigns that strengthen engagement, reinforce the brand’s premium positioning, and transform customers into long-term advocates.