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Titans

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Introduction
The Tennessee Titans hired Elevate to collaborate on the development of their new $2.1B NFL stadium; inclusive of sponsorship sales strategy and execution, premium hospitality and ticketing consultation, creative design and development.
Results

175%

Average uplift in current partner renewals for new stadium

55%

Current closed revenue to goal

5 out of 8

Top spending categories in NFL: closed deals in 12 months

Executed Service
Sponsorship Sales
Maximized revenue roadmap and a go-to-market strategy by category, to suggested and obtainable annual sales goals from current to opening of the new Stadium in 2027
Ticketing Consulting
Finalized the premium space designs and guided on development of the New Nissan Stadium Premium and Personal Seat License (PSL) programs, including the sales timeline, pricing, sales collateral development, and product packaging
Creative
Designed Titans House, the experience center for New Nissan Stadium, providing an immersive experience for current personal seat license (PSL) holders, club & suite products, and new waitlist members
Current State Partnership Assessment
Evaluated the current Titans partnership landscape to assess existing partnerships, teams, exclusivities, and asset rights to identify future opportunities for revenue growth
Category Strategy
Identified targeted categories based off industry, economic, marketing, and sports sponsorship spending trends to build initial prospect lists.
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