U.S. Bank wanted to create a high-impact, interactive fan experience to generate buzz, drive media coverage, and elevate awareness of both the brand and the PLL U.S. Bank Championship.

U.S. Bank wanted to create an interactive fan experience that was built to generate buzz, capture earned media and elevate awareness and consideration for both U.S. Bank & the PLL U.S. Bank Championship.

U.S. Bank and the PLL transformed the Oculus in Lower Manhattan into a full-day lacrosse destination featuring live play, athlete meet-and-greets, and interactive fan challenges—bringing the sport directly to hundreds of thousands of New Yorkers and demonstrating how U.S. Bank is investing directly in the lacrosse community.