Solution
A diverse design team of architects, engineers, software developers, content creators, AV systems designers, product creation specialists, and interior designers across Elevate came together to create a new home for Zoom’s EMEA operations in London. In collaboration with Zoom, we developed user journeys and crafted an experience framework that drove the project’s overall design. The space needed to engender meaningful connections, showcase the full depth and breadth of the Zoom platform and allow hands-on demonstrations to guests and subject matter experts. The experience concept had to evoke a “feeling” that embodied Zoom’s brand spirit, foster connections and immerse users in Zoom’s products. With that narrative in mind, Elevate designed a one-of-a-kind Experience Center.