Zoom

Zoom Video Communications, Inc. is a global collaboration platform helping people across the globe connect and get more work done together.

Zoom approached us with an ambitious challenge—create the most innovative Customer Experience Center in the world. To create a new type of experience hub, we needed to combine workspace and customer experience in a way they'd never done before. Transforming Zoom’s London office into a hybrid client & employee space, with an immersive ‘Experience Center’ (Executive Briefing Center/EBC) that can tell stories, unlock creativity, and allow customers to explore Zoom’s technology and product solutions.

A diverse design team of architects, engineers, software developers, content creators, AV systems designers, product creation specialists, and interior designers came together to create a new home for Zoom’s EMEA operations in London. In collaboration with Zoom, we developed user journeys and crafted an experience framework that drove the project’s overall design. The space needed to engender meaningful connections, showcase the full depth and breadth of the Zoom platform and allow hands-on demonstrations to guests and subject matter experts. The experience concept had to evoke a “feeling” that embodied Zoom’s brand spirit, foster connections and immerse users in Zoom’s products. With that narrative in mind, we designed a one-of-a-kind Experience Center.