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Zoom Video Communications

Experience Center and Workplace

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The 18-person boardroom features a floor-to-ceiling 8K LED screen. The latest camera and audio systems are integrated flawlessly into detailed timber-clad acoustic walls and a custom-feature ceiling.
After guests visit the Discovery Showcase they are led to the Boardroom of the Future, where they will explore the latest in Zoom’s AI and collaboration technologies.
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Introduction
Zoom Video Communications, Inc. is a global collaboration platform helping people across the globe connect and get more work done together.
Challenge
Zoom approached us with an ambitious challenge—create the most innovative Customer Experience Center in the world. To create a new type of experience hub, Elevate needed to combine workspace and customer experience in a way they'd never done before. Transforming Zoom’s London office into a hybrid client & employee space, with an immersive ‘Experience Center’ (Executive Briefing Center/EBC) that can tell stories, unlock creativity, and allow customers to explore Zoom’s technology and product solutions.
Solution
A diverse design team of architects, engineers, software developers, content creators, AV systems designers, product creation specialists, and interior designers across Elevate came together to create a new home for Zoom’s EMEA operations in London. In collaboration with Zoom, we developed user journeys and crafted an experience framework that drove the project’s overall design. The space needed to engender meaningful connections, showcase the full depth and breadth of the Zoom platform and allow hands-on demonstrations to guests and subject matter experts. The experience concept had to evoke a “feeling” that embodied Zoom’s brand spirit, foster connections and immerse users in Zoom’s products. With that narrative in mind, Elevate designed a one-of-a-kind Experience Center.
Results

Executed Services

Strategy

Concept Development

Creative Direction

Experiential Design

Technology Systems Design

User Experience (UX)

Content Development

Content Creation

Motion Graphics

AV & Fabrication Delivery

The offices' branded environments and flexible workspaces allow all employees to do their best work and feel connected to the company.
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Innovation technology connects in-office and remote teams and elevates workplace experience.
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Outdoor space fosters employee wellness and contributes to a healthy work environment and green office.
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The cafe serves premium catered meals for up to 50 guests. It features an empowering mural by local London illustrator Anne-M that celebrates diversity and inclusion.
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Zoom strives to create a platform that delivers limitless human connection. The Experience Center in London is a testament to our value of care and our commitment to a sustainable future. This center embodies our vision for the next generation of communication and collaboration.

Izabella Lorenz, Global Real Estate & Workplace Strategy Manager, Zoom
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