Innovating within the new economic model of college athletics
Through a series of hypothetical scenarios, this paper demonstrates how different strategic choices can materially impact three commercialized areas.
Revenue Sharing and the nuances of "inside" vs. "outside" the cap payments to student-athletes
Athlete Licensing and/or Endorsement Agreements that allow schools to legally use and monetize athletes' NIL
Enterprise Rights Management (ERM), a modernized take on traditional Multimedia Rights (MMR) models
The challenge is not inventing something entirely new, but applying proven business principles with discipline, creativity, and integrity.
Download the WHITE PAPER TO Explore the Commercial Future of College Athletics.